The objective of this competition is to create a model to predict the number of retweets a tweet will get on Twitter. The data used to train the model will be approximately 2,400 tweets each from 38 major banks and mobile network operators across Africa.
A machine learning model to predict retweets would be valuable to any business that uses social media to share important information and messages to the public. This model can be used as a tool to help businesses better tailor their tweets to ensure maximum impact and outreach to clients and non-clients.
i2i is a resource centre supporting the use of data for decision-making, with a focus on financial and economic inclusion. i2i is hosted by FinMark Trust and Cenfri and funded by the Gates Foundation in partnership with The Mastercard Foundation.