Generally, it means either the customer 'churned/left' or 'stayed' with the company. That is the variable we are trying to predict using our models. The other columns/features are used to aid the model in trying to find if there is a pattern between them (features) and the 'Target' being 1 or 0. Some of the columns may be useful, less useful, or even not useful at all in making the predictions.
@Rorisang, thank you for your reply. I have been assuming for a while now what the target renspose categories meant. As you can see when you plot the distribution of this rensponse variable there is a class imbalance with these two target categories. I just wanted to hear from others what 0 and 1 represented. Thank you
'%3e%3cpath fill='%23001489' d='M0 0v6h9V0z'/%3e%3cpath fill='%23e03c31' d='M0 0v3h9V0z'/%3e%3cg stroke='%23fff' stroke-width='2'%3e%3cpath id='d' d='m0 0 4.5 3L0 6m4.5-3H9'/%3e%3cuse xlink:href='%23b' stroke='%23ffb81c' clip-path='url(%23c)'/%3e%3c/g%3e%3cuse xlink:href='%23d' fill='none' stroke='%23007749' stroke-width='1.2'/%3e%3c/g%3e%3c/svg%3e)
Yes, that is spot on.
Generally, it means either the customer 'churned/left' or 'stayed' with the company. That is the variable we are trying to predict using our models. The other columns/features are used to aid the model in trying to find if there is a pattern between them (features) and the 'Target' being 1 or 0. Some of the columns may be useful, less useful, or even not useful at all in making the predictions.
Hope that helps.
@Rorisang, thank you for your reply. I have been assuming for a while now what the target renspose categories meant. As you can see when you plot the distribution of this rensponse variable there is a class imbalance with these two target categories. I just wanted to hear from others what 0 and 1 represented. Thank you
Hi. Yes, I also noticed the class imbalance.
Pleasure,
Just to clarify as I am also misunderstanding whether 0 mean active clients
We are predicting churn so my assumption is target = 1 means that the customer has churned
I think 0 = active members and 1 = not active/ churned