The data provided contains the daily ad records for 185 clients from the Adbot platform. Each record contains information related to the ads including the cost, number of impressions, as well as the number of keywords used in the ads.

The data provided also contains the calls clients receive as a result of hosting ads on the platform. These detail the daily number of received/missed calls as well as the duration of each call.

The objective is to accurately predict the “clicks” a client’s ad receives, one and two weeks into the future. Winning solutions will further be required to submit a description of the variables that had the most significant impact on engagement (number of clicks). It is therefore important that the models you build are not only accurate but also interpretable.